Why Sustainable living?

New research on the motivations to live sustainable lifestyles points to "it's just the right thing to do" as the best rationale, as reported over on Treehugger by Jaymi Heimbuch

"John Vucetich, assistant professor of animal ecology at Michigan Technological University, and Michael Nelson, associate professor of environmental ethics at Michigan State University say that trying to get people to live sustainably by giving them hope for a better future doesn't really work. We're told to stay hopeful, that what we do each day will make our future bright...but what people need to be told is that living sustainably is just plain old the right thing to do."