What have you done today to lower your impact?

We are washing away the foundations of our existence on every front. It is high time we move from crashing about on the planet like a bull in china shop and find a way to go forward with intent. We must find systems of living based on sustainability. The systems and tools exist, it is up to each of us to adopt them.

Blog Archive

Saturday, 2 August 2008

WWF report- "Weathercocks and Signposts"

Here is a quote from the foreword from the new report from the WWF that reinforces something I have believed for some time, that green consuming isn't going to cut it, we need less consuming, drastically less, as well as huge shifts in policy and a rethink of the very basis of our economy. Download the report here:

Weathercocks and Signposts

"A marketing approach to behavioural change, which this report begins by characterising, insists that we should ask people to take simple and painless steps. But the widening gulf between the cumulative impact if these behavioural changes and the scale of the challenges we confront is openly acknowledged" - David Norman, Director of Campaigns WWF-UK

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