What have you done today to lower your impact?

We are washing away the foundations of our existence on every front. It is high time we move from crashing about on the planet like a bull in china shop and find a way to go forward with intent. We must find systems of living based on sustainability. The systems and tools exist, it is up to each of us to adopt them.

Blog Archive

Wednesday, 17 June 2009

A clarification from NPR regarding Monsanto ads

On May 13 2009 I posted about the lamentable situation of Monsanto ads appearing on NPR programs. I have received this clarification from the NPR Ombudsman. I very much appreciate this clarification and am gratified to know that NPR maintains it's independent status.

"NPR is very conscious of our non-commercial mission, and is not accepting money from, nor has been approached by Monsanto. What you heard on air may have been an underwriting credit from American Public Media, which produces Marketplace, and is running corporate underwriting spots from Monsanto. Local station WAMU has also accepted sponsorship money from Monsanto. But neither of these spots are affiliated with NPR.

The relationship between local radio station and NPR is an unusual one, and therefore listeners often assume their local station is NPR-run because it broadcasts public radio staples: Morning Edition and All Things Considered, however NPR does not own any radio stations. If you’d like to read more about this issue on the Ombudsman’s column, you may do so at NPR’s webpage. (http://www.npr.org/ombudsman/2009/06/npr_is_not_running_monsanto_sp_1.html)

NPR is an independent, nonprofit organization that carries no on-air advertising. One way NPR funds programming and general operations is through underwriting from corporations and philanthropic support from foundations and individuals. This support provides most of NPR's contributed income.


Alicia Shepard
NPR Ombudsman "

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